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PROSPER MAGAZINE: DIGITAL EDITION

TRAINING

UNLEASH YOUR POTENTIAL

Exploring new approaches, insights and taking part in an outstanding professional journey.

In order for the Black Country to remain competitive and thrive, great business leaders and dynamic managers are needed.

There are many who find themselves in management positions or elevated to roles that feel they have missed out on essential training which allows them to be effective and deliver success for themselves and their business.

 

For the last five years, the Black Country Chamber has worked with Lotus Flower Consultancy in order to help those individuals who want to challenge themselves to develop new insights, explore different approaches and share invaluable development experiences.

Over 500 individuals have taken their learning back to 150 businesses to help navigate challenges, embrace the opportunities and help their teams and businesses grow.

In recent months, these leaders and managers have stepped up to lead through the most turbulent of times, and whilst utilising the invaluable lessons learned, they have led from the front and will continue doing so during the uncertain months ahead. 

Starting in April, the Chamber, in collaboration with Lotus Flower Consultancy, will take its next cohort on board for the start of its Spring series of training, its Management Development Programme. 

Designed to stretch and challenge participants, programmes are run with participants from different backgrounds, experiences and industries creating a diverse environment where individuals can test and apply learning and developing together. 

Places are available for this cohort, so for more information and to discuss the Chamber’s easy payment options, please contact Kristian Jones on 07976 901502

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Download our

TRAINING BROCHURE

FOR YOUR DIARY

22nd April - Social media content theory and principles

Every business is trying to achieve different things with their social media presence, whether it be brand awareness, generating enquiries, making sales or something else entirely.

 

However, no matter the goal, there are some concepts and principles that underpin all successful strategies online. Understanding these will unlock your true potential on social media. 

In this 2-hour workshop you will learn:

  • The importance of building relationships online, and how to generate business without needing to sell yourself

  • How social media algorithms work, and what you need to do to use them to your advantage

  • What makes an image stand out, and how you can create thumb-stopping content to attract your audience

 

For more information on this training course, visit the WEBSITE

5th May – Understanding the Incoterms 2020 Rules 

How can your business work efficiently and safely within the commercial terms (‘Incoterms® 2020 ’) defined by the International Chamber of Commerce?

This half-day “virtual” workshop is for anyone working in international trade – from industry newcomers to experienced exporters and/or importers. It is also appropriate for corporate service providers and advisers, including freight forwarders, banks and accountants.


It gives you:

  • a clear understanding of how the Incoterms® rules map out the obligations, costs and risks involved in the delivery of goods from sellers to buyers

  • a practical guide to correctly applying Incoterms® rules to your global sales and purchasing activities

  • the opportunity to review practical case studies based on a range of scenarios

The following topics are covered:

Introduction and background to the Incoterms ® rules

The functionality of the Incoterms ® rules.

Classifications and groups

  • Rules for any mode or modes of transport

  • Rules for sea and inland waterway transport

What changed in the recently published Incoterms® 2020 rules?

  • A review of the 11 Incoterms® 2020 rules

  • Division of costs, risks and obligations between seller and buyer

  • Case studies – seller and buyer perspectives

Commonly misused terms and how to avoid the consequences

  • Why EXW is inappropriate for international shipments

  • Are traders taking risks by using FOB, CFR and/or CIF inappropriately?

  • Managing risk and insurance

Putting Incoterms® 2020 into practice

  • Selecting the appropriate Incoterms® rule

  • Incoterms Quiz


Conclusion and close

This digital course has a very limited number of FREE spaces. To apply for a space, please email kristianjones@blackcountrychamber.co.uk or visit the WEBSITE

18th May – Export Customs Procedures & Documentation 

Are you HMRC compliant? Are you aware of the customs procedures that may impact your business?

Join us for the British Chambers of Commerce Customs Procedures course which contributes towards the British Chambers of Commerce accredited foundation award in International Trade Are you an international trading business?

 

Do you know if you are customs compliant? All too often companies are unaware of the array of customs notices and procedures that apply to their business transactions.

Unless staff receive adequate training, their first encounter with officialdom is goods delayed in transit or a customs audit. The cost of non-compliance can be high – whether this is demurrage charges at port, civil penalties or the repayment of understated duties.

Outcomes:

  • The role of HMRC

  • Customs declarations – the process

  • The types of suspension regimes that may currently be available

  • How to avoid common errors which can quickly delay shipments and erode profit margins

For more information on this training course, visit the WEBSITE

 

2nd June – Export: Letters of Credit 

This Letters of Credit training course has been devised for companies/departments that are regularly receiving or handling Letters of Credit. It will help you to reduce risks, bank charges and improve the efficiency of administrators.

This course will cover the following:

  • The need for careful credit checking

  • The export quotation

  • A review of other payment methods – advantages and disadvantages and when they should be used

  • What is a Letter of Credit?

  • Letter of Credit administration

  • The Letter of Credit Procedure

  • Letter of Credit types and levels of security

  • Letter of Credit costs

  • The terminology, form and structure of L/Cs

  • Incoterms and L/Cs

  • The documents – an in-depth study of the specific Letter of Credit documents

  • What can go wrong?

  • Tips to ensure you get it right at all stages of the Letter of Credit transaction

  • UCP 600 considerations

  • The significance of L/Cs in the current economic climate

 
This workshop is sponsored by The West Midlands Combined Authority

For more information on this training course, visit the WEBSITE

17th June - Establishing a presence on LinkedIn

LinkedIn experienced phenomenal growth throughout 2020, increasing its membership by nearly 80 million users. Previously seen by some as a little more than an online directory of contacts, LinkedIn has become a critical tool in generating new business.

 

However, before that can be harnessed, it’s vital to ensure that you have a presence on the platform that not only accurately represents you and your business but compels people to connect and engage with you.

In this 2-hour workshop you will learn:

  • The importance and value of personal professional profiles in supporting a company presence

  • How to optimise the key components of both personal profiles and business pages to effectively sell yourself and your business

  • How to navigate LinkedIn’s newsfeed effectively and efficiently to save you time and show you relevant content

 

For more information on this training course, visit the WEBSITE 

 

29th June – Import Procedure Training: A Practical Guide to Importing 

Do you want to increase your competitive edge?


Join us for the British Chambers of Commerce Introduction to Importing course which contributes towards the British Chambers of Commerce accredited foundation award in International Trade.

As an importer, it is vital to understand the complex challenges of trading internationally. Importing is a process and needs planning with clear and focused objectives.

 

This full-day course will give practical tips and advice to enable your business to look at importing and consider the implications of compliance.

Outcomes: 
The learner will be able to understand:

  • Why we import

  • The cost of importing

  • How to select the right supplier

  • Terms of payment

  • The importance of Incoterms 2020

  • Transport Documentation

  • HMRC requirements

  • Landed Costs

  • Import Documentation


This workshop is sponsored by The West Midlands Combined Authority

For more information on this training course, visit the WEBSITE

8th July - Generating leads & driving results through LinkedIn

Few people enjoy receiving unsolicited sales messages on LinkedIn, and it’s a strategy that often takes up a lot of time with very few results.

 

However, that doesn’t mean LinkedIn can’t be used to generate new business from both new and existing connections alike. By focussing on relationships and meaningful connections, it’s possible to use this platform in a way that will bring in new business and further your personal development.

In this 2-hour workshop you will learn:

  • Why people use LinkedIn, and therefore what kind of approach they are most likely to be open to engaging with

  • Ways to use the newsfeed and other tools to react and engage with inbound opportunities

  • How to use the advanced search and other tools to identify new prospects and best practices for making an initial approach

 

For more information on this training course, visit the WEBSITE 

 

20th July – Export Documentation Workshop 

Have you experienced delays & incurred costs due to incorrect export documentation?
Do you want to save time and reduce export risk…?


Join us for the British Chambers of Commerce Export Documentation course which contributes towards the British Chambers of Commerce accredited foundation award in International Trade.

Export Documentation problems often lead to delays in getting goods to customers, increased costs and charges, not to mention a breakdown of goodwill between seller and buyer.

 

Staffordshire Chambers will take you through a detailed look at export documents taking a practical approach to why and when documents are needed. Includes background, uses and key requirements for different countries.

Outcomes: the learner will be able to understand:

  • Understand how to produce the necessary documents for an international shipment

  • Prepare a price build-up for an export quotation

  • Identify the appropriate documents from the 3 categories required to expedite the shipment

  • Describe any additional special requirements or documentation for particular markets/sectors

  • Gain an overview of Incoterms 2020

  • Identify modes of transport

  • Identify where to go for sources of international information


This workshop is sponsored by The West Midlands Combined Authority

For more information on this training course, visit the WEBSITE 

23rd September - Creating your first campaign using Facebook Ads Manager

Running paid ads on social media has become an essential strategy for many businesses, and Facebook is often the focus of these strategies.

 

In order to make it easy for anyone to create ads, Facebook has a number of different tools and methods available for building these campaigns. However, in order to really get the most out of Facebook’s capabilities, advertisers should always look to use the standalone Ads Manager platform to manage their spend.

In this 2-hour workshop you will learn:

  • Why and how Ads Manager is different from boosting posts and using Facebook’s Ad Centre

  • Ways in which you can create simple but effective audiences for both awareness and retargeting campaigns

  • How to create a simple single-ad campaign that will achieve your desired business goals

 

For more information on this training course, visit the WEBSITE  

7th October - Advanced use of Facebook Ads Manager

Facebook’s Ads Manager gives business owners and marketers a wealth of options and functionality for precision targeting and complex advertising funnels.

 

Whilst it can be initially overwhelming, many of these features are intuitive and can be used creatively to build and develop different target audience groups according to your products and services.

 

When combined with detailed analytics and results data, Ads Manager can be used on an ongoing basis to really understand your audience and give them the content that they want.

In this 2-hour workshop you will learn:

  • Best practices for making and maintaining advanced audiences that incorporate website tracking and other external data sources

  • Why funnel strategies can significantly improve results, and how they can be created to run automatically

  • What the available key metrics and data sets are, how they can interpret, and how that information can be used to inform future strategies

 

For more information on this training course, visit the WEBSITE   

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