PROSPER MAGAZINE: DIGITAL EDITION
AN INTEGRATED NETWORK THAT IS RELIABLE, AFFORDABLE AND ACCESSIBLE TO ALL
Transport for West Midlands (TfWM), plans, develops and manages an integrated network that is reliable, affordable and accessible to all.
People are at the heart of what we do, and we understand the importance transport plays in connecting them to work, leisure and family. We are committed to providing sustainable, active travel choices that help cut emissions and create a healthier place to live and work.
At TfWM, we have been exploring travel demand management (TDM) for the last few years. With record investment in our local transport infrastructure, on top of a road and rail network at capacity and with major events, such as the Birmingham 2022 Commonwealth Games approaching, we had to find a way to manage our integrated network more efficiently, whilst ensuring residents and businesses could still move around the region as needed.
To achieve this, we have developed a TDM offering that is a combination of increased partnership working, enhanced communications and engagement and physical mitigations, all coordinated and monitored in real time through our Regional Transport Coordination Centre.
Working to deliver part of this, is our Travel Choices Team. They work closely with businesses and educational establishments to provide a package of support for any planned disruptions on the network, to help minimise the impacts on those businesses and employees.
How they could help you and your business:
• Development of demand management strategies
• Up to date information on latest works
• Travel plan design
• Workshops and conferences
If you have any questions or would like to receive support from the Travel Choices Team for your business, please email: email@example.com