PROSPER MAGAZINE: ISSUE 01 | SECTOR FOCUS
NECESSITY IS THE MOTHER OF INVENTION
With 70% of first-time mothers experiencing physical trauma caused by childbirth, it really can be a painful experience, yet there are few specifically designed solutions for them to use to ease their pain.
Runner up in the Business Start-Up category at the recent Black Country Chamber Awards, was Anita Hill, founder of Comfyse and a mum who decided to tackle the problem.
After experiencing perineal trauma and wanting a more flexible approach to work in order to fit around her children, Anita decided to create a solution for new moms across the world to use. “I really struggled to sit down after giving birth to my first baby and it continued for 12 months.
“I wasn’t able to find a solution to ease my discomfort as I had both perineal and coccyx pain, so I thought I’d create a new product for other women to use to make their lives better.
“Setting up the business I was keen to use British suppliers to make my maternity seating cushion, supporting the British economy and keeping the carbon footprint of the product as low as possible, were both important to me.”
But as Anita explains it hasn’t been easy, “If I’m honest it has been a real challenge to find suppliers that were prepared to work with a start-up business and ones which had the seamstress skills needed.”
However, Anita’s tenacity and persistence paid off and she now has two British suppliers who have helped in the design and creation of a new maternity seating cushion that is soft, supportive and flexible in design.
And with that Comfyse was launched in early 2019.
But the first year has thrown up significant challenges for Anita and her product.
Her first supplier of cushion covers ceased trading just one month after the launch of Comfyse, plunging the start-up business into ‘a rollercoaster ride’, but driven by the desire to help the 300,000 women in the UK who suffer physical issues caused by childbirth every year, Anita forged ahead and plans are now in place for the product to sell across several online retail platforms in early 2020.
2020 BUSINESS EVENTS FOR START-UPS
The Start-Up Business Club Masterclasses are the place to introduce your company to make and to build your business connections.
Learn from experienced professionals and develop the skills and understanding needed to ensure your dream of running a successful business.
26th FEBRUARY 2020
19th March 2020
Generate More Sales
22nd APRIL 2020
Presentation & Negotiation Skills
20th MAY 2020
Inspiring & Motivating New Entrepreneurs
18th JUNE 2020
How to Start Blogging
These events are for Start-Up Businesses Only
Please only book on if you fall in this criteria.