Updated: Sep 10, 2019
The Black Country Chamber of Commerce recently unveiled Interactive Magazines as their official Publishing Partner and the company's first project is to oversee the rebrand and launch of the Chamber's long-running PROSPER magazine.
As the Black Country's longest-running business title, PROSPER has been hitting the desks of the region's key business owners for over thirty years providing news, insights, information and local business success stories and IM's creative director Steve Parker is excited to be involved in the rebrand.
"The forthcoming rebrand of PROSPER will see a complete overhaul of the printed magazine enhanced by a mobile-friendly, interactive digital magazine" explains Steve. "The new PROSPER Magazine is going to provide readers with a wealth of content presented in a contemporary, premium quality business title. The new look and feel of our printed publication will elevate PROSPER to become one of the West Midland's premier business magazines, and we're already looking forward to unveiling our Relaunch Edition in September".
More than just a magazine
In addition to a restyled print title, the new PROSPER Magazine will be accompanied by a fully interactive, mobile-friendly digital magazine providing readers with an immersive and engaging reading experience.
Each editorial page and advert from PROSPER will be transformed into a mobile-friendly reading window enhanced by a range of dynamic, interactive tools including: website links, social-media sharing, direct contact forms, video content, document downloads and more...
"Providing readers with a tailored online reading experience is an essential element in the delivery of a successful magazine title" explains Steve. "The days of clunky online flip books are well and truly over"
PROSPER's online offering will provide advertisers with an array of exciting opportunities as part of their standard advertising package. In addition to a Free agency-level Advert Design Service, each print advert will be recreated and transformed into an interactive advertising experience allowing advertisers to direct readers to bespoke landing pages and receive direct responses straight from their digital advert. In addition, they will benefit from social media sharing with readers having the ability to share adverts and offers to their own social media tribes.
For more information on Advertising Opportunities, please contact Alyson Rochelle at: firstname.lastname@example.org