PROSPER MAGAZINE: DIGITAL EDITION
BLACK COUNTRY INTERNATIONAL
JOIN THE EXPORT ACADEMY
If you are considering growing your business through export and have little or no experience of doing this, you can now join The Export Academy.
The Black Country International team now have the dedicated support you need and, with Arun Dhunna who joined the team recently available to discuss your plans, he can help you prepare for the next stage in your business growth.
What is the programme?
The Export Academy supports new and inexperienced exporters that want to take their exports to the next level. Businesses can receive support to develop an export action plan and access a suite of intensive masterclasses and support on critical issues such as market research, international marketing, export procedures and getting your goods to market
The scheme is open to Small and Medium-Sized Enterprises working with a Department for International Trade (DIT) Export Academy Adviser.
You can learn more about the masterclasses and see full eligibility criteria and application details below.
Preparing for January 2021: Getting Goods to Market and Export Procedures
The workshops will focus on exports at a practical level in terms of understanding the processes and procedures involved in getting goods to market, using real-life case studies and examples to show how the processes should be managed and the roles and responsibilities for you, the transport company and the end customer.
Market Research & Selection
Market research is the first and one of the most vital steps for any organisation whether they are entering a new overseas market or developing existing markets. In this workshop, you will consider different approaches and research techniques and start to develop a research plan for your own business.
International Marketing Strategy
In this workshop, you will learn about developing your international digital marketing strategy for a global audience. The session will include topics such as website internationalisation, SEO, digital marketing, social media, e-marketplaces, advertising and data.
Eligibility and more information:
• Open to businesses working with a DIT Export Academy Adviser (subject to the eligibility criteria below)
• This ERDF funded support is subject to eligibility criteria – SMEs wanting to access this support must first confirm their eligibility by completing an SME declaration form – this will be provided upon expressing your interest
• Due to the tailored and interactive format of these sessions, each workshop is limited to a maximum of 15 delegates and we can only accept 1 representative per company
• Due to ERDF funding rules certain sectors are ineligible and we cannot support retail businesses or those selling majority Business to Consumer
The Export Academy is delivered in partnership with the Enhanced Export Growth Project which is an ERDF funded project.
If you are a company based in the Black Country and would like to talk to Arun please email firstname.lastname@example.org or call 07593 562057.