PROSPER MAGAZINE: DIGITAL EDITION
BLACK COUNTRY INTERNATIONAL
A BREATH OF FRESH AIR
Established 18 years ago, following the sale of a previous business, Brian Chappell launched Sedgley based, Signature Aromas with a focus on becoming the industry leader in advanced air treatment products and air purification systems.
With clients across healthcare, the care sector, funeral homes, and transport, and with more than 40 years’ experience in the wider industry, Brian was introduced to International Trade Advisor Marion Doherty in the mid-2000s whilst exploring the options for developing a new product.
As a result of their work with an experienced DIT advisor, Signature Aromas formed a relationship with a company in Switzerland which went on to become Signature’s European distributor.
Brian told Prosper, “In Marion, we have a contact who is both professional and approachable. She keeps in regular contact with us and has proven to be an invaluable source of knowledge and information for us when we visit international trade shows – supporting us at one event directly led to us securing the sale of 1000 systems.
“I am in no doubt that having a DIT Trade Advisor on your side when growing a business and expanding into new markets is invaluable.
“For anyone considering a first step into exporting, I would strongly advise that as soon as they are certain of their product, and its relevance to the overseas market, then they engage with DIT. 10-15% of our turnover is now attributed to export. Putting it simply, they give you the right advice and keep you on the right track.”
“We now have plans to expand into the US market which could lead to the business expanding at least three-fold and facilitate further UK recruitment in terms of both office and sales staff,” concluded Brian.
Meet the Advisor: Marion Doherty 01902 912 325 | firstname.lastname@example.org