PROSPER MAGAZINE: DIGITAL EDITION
BLACK COUNTRY INTERNATIONAL
EXPORTING ACROSS THE WORLD WITH BLACK COUNTRY DIT HELP
Exporting runs through the DNA of Walsall based Bowman Stor, which was founded in 1998 as an OEM for a major European company and now sells 92 per cent of its world-leading condensate separators and industrial filtration products overseas.
Bowman – the manufacturer of the world’s first condensate filter made from recycled glass – has been working closely with DIT and Black Country-based, Trade Advisor Marion Doherty since 2015.
Its Managing Director, Richard Potts, now attributes up to 12 per cent of the company’s overseas sales to help he has received from the DIT.
He told Prosper, “We have built up a great relationship with our DIT advisor Marion Doherty over the last five years. If we need any help she is always there and comes back to us immediately.”
Richard, who became the sole shareholder in a management buyout in 2018, says exporting will be the key to his plans to double the size of the company over the next five years, the company turned over £3.7million last year.
The company currently supplies markets through distributors across Western Europe, USA, Australia, New Zealand, China, the Baltics and the West Bank, it also has a distributor in Vietnam and is now looking to develop South East Asia as well as exploring opportunities in Spain, Portugal and Russia, India and Japan, whilst holding trials in South Korea.
Specific help from DIT has resulted in the company’s website translated into seven separate languages, advice and information gained on the cultural differences between the UK and China - helping to develop the company’s relationship with its Chinese distributors, meetings were set up in Singapore and Kuala Lumpur - which helped Bowman Stor secure new business, and the company has gained insight from research into potential new markets in Germany, South Korea, Greece and Turkey.
Black Country-based Marion Doherty has also helped the Bowman Stor secure DIBt approval for the German market – a particular seal of approval which makes them just one of seven companies to have achieved the status for condensate separators.
“We have been working for nearly two years to get this approval at a cost of nearly £50,000, but it will be more than worth it for the sales we can achieve through it,” said Richard.