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PROSPER MAGAZINE: DIGITAL EDITION

EDITOR'S WORD

SARAH THOMPSON
EDITOR
Email Sarah

2020: A YEAR TO FORGET OR A YEAR TO REMEMBER?

As we look to the end of the year I, like many, will reflect on what has been an extraordinary year.

There have, of course, been tales of sorrow and tragedy, but we’ve also seen unsurpassed care and heroism plus great innovation, creativity and agility.

We have never lived through a pandemic before. Our schools shut down, businesses stopped, technology changed.

As we navigated these unprecedented times, community spirit and national pride took over as we applauded our key workers, from the hospitals and care homes to our emergency services, educationalists and essential services.

Their resilience, determination and commitment has been immeasurable, and for the business world, in a year when companies, individuals and the markets have struggled to comprehend the global pandemic, Zoom fatigue has become a well-known syndrome, work teams have discovered - well Teams and “you’re on mute” is now the most used expression of 2020, we’ve found being able to connect with so many people on a daily basis at a time when it’s needed most, has helped boost both morale and productivity.

In this, our last edition of Prosper for 2020, we celebrate some of those heroes, the businesses and individuals who, despite adversity, have rallied around, pivoted their businesses and gone the extra mile to help one another.

It is a testament to the Black Country region and its people that so much positivity has been witnessed despite the rising statistics of illness, redundancies and sadly deaths.

As the end of the year looms - hand in hand with the end of the Brexit transition period – as a region, we now need to carve a new way in a radically different world and trading landscape.

The long shadow of COVID-19 sets to shape the start of the new year but hopefully, the handshakes, kisses on the cheek and big hugs to say hello, replaced by elbow and shoe bumps and then awkward waves at the end of video calls, will be making a comeback as we move into Spring.

People ask if we can just skip ahead to next year. I don’t know where to find that fast forward button on the remote or whether it holds a better promise.

2020 is the year we survived COVID-19. Most of us.

Perhaps as we reflect on this year, we remember the 60,000 plus who have not and the businesses we won’t be visiting anymore.

But for now, it just remains for me to wish you all a very happy and healthy Christmas and New Year.

Stay Safe Everyone

Sarah Thompson

PR & Communications Officer

Black Country Chamber of Commerce

Email: prosper@blackcountrychamber.co.uk

Website: blackcountrychamber.co.uk

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