PROSPER MAGAZINE: SPECIAL DIGITAL EDITION
WEST MIDLANDS NEEDS SUPPORT TO HELP REDUCE UNEMPLOYMENT & SUPPORT CARE
As the world around us is in crisis, we all worry about how our communities and loved ones will get through.
Care homes have been in the spotlight recently and urgent action is required as staffing shortages remain a major challenge facing our care service operators. At the same time, many businesses across the West Midlands have had to take people out of the workplace.
The local authority improvement body, West Midlands Employers (WME) and the regional branch of the Association of Directors of Adult Social Services (WMADASS), have launched the #TimeToCare campaign on behalf of adult social care providers in the region.
The appeal comes as the focus moves to social care and the pressures on care homes and the homes’ services along with the risks to their residents and clients.
The campaign aims to attract those redundant and furloughed staff to work in essential care roles across the West Midlands, including the Black Country – everything from assisting people with their personal care to working in catering, maintenance, or administration.
Andy Begley, Chair of ADASS in the West Midlands and Executive Director Adult Services, Public Health & Housing at Shropshire Council, told Prosper “We need urgent help.
“Many care homes were already under immense pressure and struggling to recruit before COVID-19 hit. With a significant and growing number of vulnerable people requiring care and many existing care staff becoming ill and having to self-isolate themselves, we are facing a very difficult situation.”
WME and ADASS are urging businesses in the West Midlands to help them spread the word.
To find out how you could help, please visit - www.timetocare.org.uk/sharetocare