From networking opportunities to one-to-one business advice, marketing support and savings on essential business tools, the Start-Up Business Club can help take your small business to the next level.

Small businesses are the beating heart of the UK economy, bringing in around half of the turnover in our country's private sector.


The Start-Up Business Club

Here at the Black Country Chamber of Commerce, we have been supporting businesses for more than 200 years. Our established Start-Up Business Club has helped over 200 start-ups to take next their business to the next level.

The Start-Up Business Club is a one-stop shop where you can get business advice, protection for your business, personal development training and marketing, all as part of a vibrant networking community.

It's a great place to meet other new entrepreneurs who are at the same stage of business growth, share ideas and best practices, meet with our experts and learn new skills.


The driving force behind the Start-Up Business Club is our highly experienced Business Relationship Manager, Alison Trinder, who has worked in our membership team for 16 years.

Alison has more than 30 years of experience in establishing and maintaining strong business relationships. She often works closely with the Black Country local authorities on joint projects to support start-ups in our region.


She used her decades of expertise in March 2018 to devise and launch the Start-Up Business Club.

"We found that new business entrepreneurs said they felt very lonely and isolated working on their own," Alison said.

"They wanted to belong to a group where they could share their problems and challenges, talk to other start-up owners and keep motivated to achieve their goals in business."

Alison's inspirational presence has attracted hundreds of businesses to the Club.

One of its recent success stories is TPSquared, a design, print and digital studio based in Wolverhampton.

"I can't thank Alison enough for all support and advice she has provided myself and the TPSquared team during our first year," managing director Carolyn Smith said.

"I feel that I can reach out to Alison for anything. She is always willing and wants to help new businesses to be successful. Being Chamber members has really helped raise our profile and presence in the Black Country business community."


If you would like to find out more about our Start-Up Business Club, get in touch with our expert, Alison Trinder via 01902 912301 or

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01902 345678

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The Black Country Chamber’s Start-Up Business Club is sponsored by leading legal firm Higgs & Sons and plays an increasingly influential role in the economic development of the region.


To mark the acceleration of fledgeling businesses, the programme of activity developed with Higgs for the Start-Up Business Club began in June, kick-started by a legal advice ‘clinic’ aimed to demystify key business and commercial challenges.


The programme has been designed to provide initial and ongoing business support through the early years of the lifecycle of a business in the shape of seminars, masterclasses and networking opportunities tailored specifically for start-ups – whatever the sector.



Adam Johnson

Dispute Resolution and Litigation Associate

With experience across all forms of commercial disputes and in a host of sectors, Adam has advised on a number of issues arising following the formation, acquisition or disposal of companies, including breach of warranty claims and completion accounts disputes.

Emma Williams

Employment Solicitor

A specialist in employment law and HR best practice, Emma is perfectly placed to draft and review contracts of employment and HR policies for new businesses.  Emma also advises on issues which may occur throughout the employment relationship such as disciplinaries, grievances and performance management.


James Adams

Commercial Property Associate

James advises on a wide range of commercial property transactions, including disposals and acquisitions and landlord and tenant work.

Rachael Watkins

Business Services Solicitor

Rachael provides expert insight to owner-managed businesses in relation to their succession planning. This typically includes advice relating to shareholders’ agreements, articles of association, cross-option arrangements, partnerships and general corporate governance matters. Rachael assists clients with understanding their existing position and how they can achieve their future plans. 

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